Luxury Travel - Holidays by private plane

Jeffersons (0208 746 2496, www.jeffersons.com) is a tour operator set up last year to specialise exclusively in holidays by private jet. "Our timing was very good," said Mike Bevens, sales and marketing director. "We can offer people peace of mind and the ease of flying from regional airports."

Jeffersons arranges holidays to 30 hotels in eight countries in Europe. Prices start at £1,995 per person for a day trip to the Champagne region, including lunch at the three-Michelin-star Boyer-les-Crayères in Reims, based on two travelling; a two-night break at the Montalembert hotel in Paris for two is from £4,576 per person.

Jeffersons also offers ski packages to Switzerland, France and Austria, including the resort of St Moritz, where the three-hour car journey from Zurich is replaced by a five-minute transfer from St Moritz airport to the slopes.

Peter Hughes, The Times